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Do you want to appeal to a broad audience, and one that’s saturated with competitors at that, or do you want to target a smaller, more niche audience that is digs what you have to offer.

This means you have to be willing to be polarizing when it comes to your dating profile.

Being too-broadly appealing means that you’re spending a lot of time and effort for minimal return.

Since all of online dating is, at its core, marketing, you have to think like a marketer.

But while that’s inconvenient, that’s not the problem.